THE LEVEL UP LETTER

Hi All!
Here is your weekly Level Up Letter. This week we have a singular topic we’re discussing: Principles. Having a standing set of principles in both life and business can help you navigate how you move through the world and make decisions. It’s a topic we’ve spent a lot of time with and we hope this brings value you can incorporate into your own life.

If you think of anyone else that could get value from it please forward it along. Enjoy!

QUOTE OF THE WEEK

NIKE

⁣Over 45 years ago, Rob Strasser sent out an internal memo to the team at Nike establishing their "Principles". Having clearly defined what the company stood for and how they operated, quickly established a culture inside of Nike and made the decision making process a hell of a lot easier. This memo is attributed as one of the biggest factors behind Nike's success. 

What if we applied this to our personal lives? Most of us live by some internal code but have you ever taken the time to define what that code is? What the guiding principles are specifically to you?

How we identify internally is arguably the single greatest factor on how we behave and interact with the world. Your personal principles are directly related to establishing that identity and in turn are one of the biggest factors behind your personal “success”. However you define that.

What would your Top 10 Personal Principles list look like?

If you want to see an example, Andy posted his own personal principles list you can check out here. 

YOUR REPUTATION IS ON THE LINE

As the Will Rogers quote goes, “It takes a lifetime to build a good reputation, but you can lose it in a minute.”

In every interaction, communication and transaction we have, our reputations are on the line. Having solid principles to act upon can help you navigate these interactions and decisions. Here are just a few questions to think about the next time you’re about to send that email, bring an investor into a deal or make a decision for your family.

1. Is this the best reflection of me or my work? (if 50,000 people were to see it, or your loved ones alone, would you be proud of it?)

2. Who loses in this situation and do they have to?

3. If I was signing my name/using my own money, would I agree to this?

4. Does this HAVE to be said?

5. What am I assuming and what can I prove with data?

We hope these help and would love to hear other questions you might ask yourself.

PRINCIPLES

Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City and grew it to one of the biggest investment firms in the world based on the fundamentals included in the book Principles: Life & Work 

This is one of the few books that sits on the shelf close to us so we can get to it easily. It's by no means a quick read but more of a reference manual to principles and decision making. The lessons are clear, concise and very well distilled. Even in times of struggles we’ve referred to it to help us keep moving up and to the right.

MAKE 2024 THE YEAR YOU LEVEL UP

Looking to Level Up your life or your business? Find out more about how we can help through our Coaching, Mastermind Groups or Consulting services.